Job descriptions are extremely important communication tools for a company to have in place. A good job description should provide both the candidate and the employer a practical, clear and accurate description of what’s expected from the position. It can be a useful tool to attract qualified candidates for your position and help ensure a smooth hiring process. Good job descriptions will:

Help attract the ‘right’ kind of candidates

Provide a clear picture of the major responsibilities

Outline performance expectations for both the candidate and the employer

Act as a solid reference point for compensation and promotion decisions

When crafting a good job description, you typically include the purpose and responsibilities of the job, a detailed analysis of all individual tasks involved, the methods used to complete those tasks, and the ideal qualifications needed for the job. Job descriptions are generally formatted in the following structure:

Job title

Objective or purpose of the position

Overall summary of the job functions

List of critical duties or tasks

Specific standards and requirements

Location of the position

Salary range

Keep in mind that your descriptions should be as clear as possible and leave little room for interpretation. Sentences should be written in present tense and avoid biased terminology. Double check your spelling, grammar, and punctuation before publishing. Remember, potential applicants are evaluating your company just as much as you’re evaluating them.